About Us

LeaderClicks is a social advertising network founded by Harrison Gevirtz of Gevirtz Media LLC in 2005. Mr. Gevirtz has been at the forefront of social advertising from the early days of MySpace through the Facebook Platform launch in July 2007. As one of the largest advertisers and also one of the largest publishers, Harrison and his team have deep experience in the intricacies of monetizing social traffic. Social traffic is fundamentally different than regular display, as it allows you to connect to your audience through their friends and their shared interests. It requires the ability to personalize ads, as opposed to showing the same static banner over and over.

As a publisher, you want an ad network that will squeeze out every last penny of your hard-earned inventory, while not pocketing a fat margin for themselves. Look at the ads currently running on your apps. Are they ones that you could grab yourself from another affiliate network? Is your ad network showing the same tired ads over and over-- and not testing new creatives to generate more clicks? Make sure that your ad network is earning their money every day by continually optimizing your inventory, instead of choosing furniture for their lavish Madison avenue offices.

As an advertiser, you want to know you're not wasting your ad budget on the untargeted masses. Does your ad network allow you to buy on CPM, CPC, and CPA targets? Will they work with you to target the right type of traffic that will convert? Do they have frequency capping, so that you don't show your ad 87 times to the same person in a day, thereby wasting inventory? Do they have dynamic insertion, so that you can customize your creatives with profile variables? Do they have live reporting, so you can instantly tell how your ads are performing?